Now, I only like to share things that I think represent me and my taste. When I was first starting, especially, I made it a point to post every day, at what I found was the ideal time. How much of your time do you spend on a post, and what does that entail? The article legitimized me and gave me more opportunities.Ģ. The second year that I was avidly posting, a Vogue article featured me and a couple of other illustrators with the headline, "Why Fashion's New It Girls Are Holding Pens, Not Purses." That was definitely my pinch-me moment. I was hired to do a live sketch event at one of their parties here in L.A.
My first gig for an actual brand was with, maybe six months after I started posting my work. I have been freelance now for four years.
#Sketch fashion illustration instagram full
Within about a year of starting to post, I was pretty much freelancing as an illustrator full time. I remember a year to the date that I started posting my own work, I had reached 10,000 followers, and then, a year after that, I had reached 80,000. Getting reposted by people with a million followers would usually get me 1,000 or 2,000 followers. I would dedicate every day to drawing and posting, and I was being strategic and hashtagging all my posts, specifically targeting people I thought would be inclined to repost me. Pretty soon after, I started getting inquiries - just for small gigs, illustrations for someone's website they were launching, things like that. I wrote in my bio that I was a fashion illustrator, even though I hadn't been hired at that point as an illustrator. I was getting some traction on Tumblr when I decided to post my drawings to Instagram. I was still drawing on the side at the time, just not publicly.
I then saw how you could leverage Instagram as a business and to promote yourself. Actresses, designers and fashion bloggers would come in, take a picture and tag us on Instagram, and I would see that we'd be flooded with new followers. I managed our social media account at the vintage store. How did you get your start with Instagram? This interview has been edited for length and clarity.ġ.
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